Content Strategy

Target EMV

Target EMV

EMV chips in our pre-paid cards reduce fraud and counterfeit. However, because POS terminals only communicate with servers at specific times of the day, when users reset their PINs the EMV chip may not be immediately registered as “online,” which means the user might need to input their old PIN on first use after reset. In addition, a large portion of call volume is related to our users forgetting their PINs because we don't currently offer a “View PIN” capability. This project alleviates these pain points, and in doing so will also prepare the company for EMV chip cards.