👋 More about me
I’m a product designer with 11+ years of experience in tech, media and finance, in startup and corporate environments. I’m a strategic mobile designer with cross-platform experience, and I distill complex problems into simple, user-centric experiences, through user testing, prototyping, user journeys, flow mapping, interaction, & visual design. You can get an idea of how I might tackle problems here.
I lead design through entire product lifecycles, co-creating with senior leadership to set vision for 0-1 products, and am often collaborating with UX writers, engineers, user researchers and data scientists (& even sleep scientists & doctors!) along the way. I value quality and polish thanks to a keen sensitivity to typography, hierarchy, and composition, which I formed while studying Graphic Design.
Outside of work, you can find me on Venice beach learning to surf, painting, diving deep into nutrition as a vegetarian, or keeping my spunky french bulldog pup entertained!
Designers that influence me:
• Dieter Rams
• Michael Bierut
• April Greiman
My beliefs and values:
• Stay curious
• Show over tell
• Design for everyone
• Commit to excellence
I’m energized when I design experiences with:
• Content (editorial, video, audio, merchandising etc)
• Connected devices & multi modal experiences
• Emergent tech
• Personalization & ML
+ helping other designers grow 🪴
To inquire about freelance opportunities, you can reach out to me: ashleyblairhopkins@gmail.com
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Oura, Staff Product Designer
Apr 2022 — Present
Content, Context & tagging, & Women’s Health
Instacart, Senior Product Designer II
Oct 2020 — March 2022
Home, Browse, & Emerging products
Spotify, Senior Product Designer
Sep 2017 — Oct 2020
Monetization across Music & Podcasts, Voice experiences
SoundCloud, Product Designer
Oct 2016 — Jul 2017
Mid-tier & Subscription features, Monetization & Checkout
PayPal, Product Designer–UX
Apr 2016 — Aug 2016
Pay after Delivery & Free Return Shipping features
American Express, Experience Designer
Dec 2014 — Feb 2016
Enterprise growth: Serve, Bluebird, and Target RedCard platforms
Newsweek & The Daily Beast, Junior Product Designer
May 2013 — Nov 2014
Newsweek digital magazine, The Daily Beast website & Mobile App
Ashley B Hopkins Design
May 2013 — Present
Freelance designer
+ Many internships & work with Vox Media, Outside Magazine & more…
Corcoran College of Art & Design, BFA Graphic Design