👋 More about me

Hi, I’m Ashley! Originally from Philly (Go Birds!), I spent years in NYC before finally calling the West Coast and LA home. Over the past 12+ years, I’ve designed personalized, context-aware experiences across tech, media, and finance at places like Spotify, Instacart, PayPal, and The Daily Beast and Newsweek magazine.

I specialize in mobile-first design, but think across platforms. I lead products from 0→1, partnering with engineers, researchers, writers, and even sleep scientists and doctors along the way. Whether I’m mapping flows, prototyping interactions, or co-creating vision with senior leadership, I care deeply about clarity, context, and the emotional resonance of a great experience. You can get an idea of how I might tackle problems here.

I come from a graphic design background, which gives me a sharp eye for typography, layout, and detail. I’m drawn to messy, ambiguous problems and love bringing order and clarity through elegant, intuitive systems that scale.

When I’m not designing, you can find me painting, learning to surf the waves of Venice Beach, or keeping up with my stubborn Frenchie.

Designers that influence me:
• Dieter Rams
• Michael Bierut
• April Greiman

My beliefs and values:
• Stay curious
• Show over tell
• Design for everyone
• Commit to excellence


I’m energized when I design experiences with:

• Content (editorial, video, audio, merchandising etc)
• Connected devices & multi modal experiences
• Emergent tech
• Personalization & ML
+ helping other designers grow 🪴

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To inquire about freelance opportunities, you can reach out to me: ashleyblairhopkins@gmail.com

〰️
Oura, Staff Product Designer
Apr 2022 — Present
Content, Context & tagging, & Women’s Health

Instacart, Senior Product Designer II
Oct 2020 — March 2022
Home, Browse, & Emerging products

Spotify, Senior Product Designer

Sep 2017 — Oct 2020
Monetization across Music & Podcasts, Voice experiences

SoundCloud, Product Designer
Oct 2016 — Jul 2017
Mid-tier & Subscription features, Monetization & Checkout

PayPal, Product Designer–UX
Apr 2016 — Aug 2016
Pay after Delivery & Free Return Shipping features

American Express, Experience Designer
Dec 2014 — Feb 2016
Enterprise growth: Serve, Bluebird, and Target RedCard platforms

Newsweek & The Daily Beast, Junior Product Designer
May 2013 — Nov 2014
Newsweek digital magazine, The Daily Beast website & Mobile App

Ashley B Hopkins Design
May 2013 — Present
Freelance designer

+ Many internships & work with Vox Media, Outside Magazine & more…

Education
Corcoran College of Art & Design, BFA Graphic Design

Resume & case studies available upon request.



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